Our Story
We’re four college friends who were done with chalky protein bars. So we made Zupz Candy that’s high in protein, low in sugar, and actually delicious. After dozens of trials, we cracked the code. Your taste buds will thank us.
June 14th, 2024
Where It All Began
We were sick of chalky bars and smelly shakes. None of it stuck - but candy? That was easy. When we couldn’t find any protein candy that actually tasted good, we said screw it and decided to make our own.
December 24th, 2024
We Launch as Thrive Candy
After months of late nights, hand-filling bags, and thinking we were geniuses… we launched as Thrive Candy - and made zero sales. Classic.
February 8th, 2025
Going Viral
We started posting our journey. No filters, just the real grind. People connected with it — and the orders started flying in. We sold out over and over.
July 25th, 2025
Trademark Hell
Turns out you can’t just pick any name you like. Who knew? After a friendly legal email, we rebranded to Zupz.
September 15th, 2025
The Relaunch
After hitting major setbacks with our manufacturer, we made the tough call to start over from scratch. We listened to every piece of customer feedback and poured all of our profits into creating a product that truly delivers. It meant going back to square one- again -but this time, we came back stronger.